Yamamoto Baits: Where Every Cast Changes the Game
When you throw Yamamoto, you’re not hoping — you’re setting the pace. Trusted by anglers who know that every bite starts with the right bait.
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Clients Testimonials
“If I could only carry one bait, it would be a Yamamoto Senko. It just works — ponds, rivers, lakes, doesn’t matter. I’ve caught more fish on a Senko than anything else in my box.”
Tyler M., Texas
“The action on Yamamoto baits is next level. You don’t have to overwork them — a simple fall is enough to get a bite. It’s the kind of bait you fish with when you’re serious about landing something.”
Chris R., Florida
“I started using Yamamoto soft plastics this season and my catch rates jumped. Whether it’s wacky rig, Texas rig, or even weightless, they just move right in the water. Definitely staying in my rotation.”
Logan S., Michigan
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Yamamoto YAM
Plenty have tried to copy the Senko, but nothing fishes like the original.
Green Pumpkin Flake
It can be fished in countless ways, each one proven to bring more fish aboard.
Fishing Stick Bait Lures
Making it versatile enough to catch more fish, no matter how you fish it.
Yamamoto Senko
This iconic soft-plastic stickbait, available in sizes from 3 to 7 inches.
Double Tail Hula Grub
The Double Tail Hula Grub sets the gold standard for offshore soft plastic fishing.
Fishing Stick Bait Lures
Crafted from a custom heavy soft plastic, it casts effortlessly.
The Story of Yamamoto
Yamamoto didn’t start in a conference room. It started on the water — with a fisherman chasing something better.
In 1983, Gary Yamamoto built baits because he knew exactly what was missing. He wasn’t trying to change the industry; he was trying to catch more fish. Turns out, he did both.
What began as a small idea grew into one of the most trusted names in fishing. Yamamoto baits didn’t need hype. They earned their place one cast at a time — from backyard ponds to the biggest tournament stages.
The Senko changed the game — a bait so simple, so natural in the water, that it just worked when nothing else would. And it wasn’t just the Senko. Yamamoto kept building shapes, colors, and profiles that serious anglers could trust when it mattered most.
Today, Yamamoto is still about more than just soft plastics. It’s about instinct. About knowing when to wait, when to twitch, and when to trust the bait tied on the line.
It’s about the kind of gear you reach for without thinking — because you know it won’t let you down.
Yamamoto baits are made to fish harder, smarter, and longer.
Because every cast counts. And for those who know that — Yamamoto’s been here all along.
Your Feedback Keeps Us Moving
Every cast, every catch, every detail — we want to hear it. Tell us what’s working, what’s not, and what you want to see next.
Questions About Yamamoto? Here’s the Straight Answer
Yamamoto baits are known for their action, softness, and consistency — built to trigger bites when nothing else will.
The Senko is a classic for a reason — easy to rig, easy to fish, and it catches everywhere.
Yes. While many are built for freshwater, a lot of anglers throw Yamamoto soft plastics in saltwater too — just rinse your gear after.
Yamamoto baits are softer to get that natural action — you might sacrifice a little toughness, but you’ll get more bites.
You can rig it weightless, wacky, Texas-style, or even on a jighead — it’s versatile and still deadly no matter how you fish it.
Yes. Every Yamamoto bait is proudly made in the USA, with attention to quality from start to finish.