Yamamoto Baits: Official Site for Gary’s Custom Lures and Worms
When you throw Yamamoto, you’re not hoping — you’re setting the pace. Trusted by anglers who know that every bite starts with the right bait.
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Clients Testimonials
“If I could only carry one bait, it would be a Yamamoto Senko. It just works — ponds, rivers, lakes, doesn’t matter. I’ve caught more fish on a Senko than anything else in my box.”
Tyler M., Texas
“The action on Yamamoto baits is next level. You don’t have to overwork them — a simple fall is enough to get a bite. It’s the kind of bait you fish with when you’re serious about landing something.”
Chris R., Florida
“I started using Yamamoto soft plastics this season and my catch rates jumped. Whether it’s wacky rig, Texas rig, or even weightless, they just move right in the water. Definitely staying in my rotation.”
Logan S., Michigan
Best Sellers
Yamamoto YAM
Plenty have tried to copy the Senko, but nothing fishes like the original.
Green Pumpkin Flake
It can be fished in countless ways, each one proven to bring more fish aboard.
Fishing Stick Bait Lures
Making it versatile enough to catch more fish, no matter how you fish it.
Yamamoto Senko
This iconic soft-plastic stickbait, available in sizes from 3 to 7 inches.
Double Tail Hula Grub
The Double Tail Hula Grub sets the gold standard for offshore soft plastic fishing.
Fishing Stick Bait Lures
Crafted from a custom heavy soft plastic, it casts effortlessly.
Senko Soft Plastic Worm
The 4″ Senko is 1″ shorter and slightly thinner than our popular 5″ Senko.
Gary 5″ Kut Tail Worm
Yamamoto 5″ Kut Tail Worm is an excellent soft plastic that makes finesse fishing simple.
Ichi Worm Floater Flake
Ribbon tail, bulky body, and Mega Floater Formula keep the Ichi moving easily.
The Story of Yamamoto
Honestly, Gary Yamamoto didn’t start all this—the whole legend, the trusted name in fishing—in some fancy boardroom. Nope. He started on the water, just a fisherman, chasing something better because he knew the industry was missing something crucial. This wasn’t about changing the game; it was about catching more fish. Turns out, he did both.
What began small—I mean, really small—became one of the most trusted names out there. These aren’t just mass-produced soft plastics. They’re about instinct. Knowing when to twitch, when to wait, when you absolutely have to trust that custom bait tied on the line. You know the feeling. The original Senko? That simple bait changed everything because it was so natural in the water, working when nothing else would. Total game-changer.
Every single one of these Yamamoto fishing lures is here because it earned its spot, one cast at a time. From the backyard ponds to the biggest tournament stages, serious anglers trust these shapes, colors, and profiles. This gear is made to help you fish harder, smarter, and longer. And for those of us who get that every single cast counts? Gary Yamamoto‘s been here all along.
Categories
Senkos
Worms
Grubs
Your Feedback Keeps Us Moving
Every cast, every catch, every detail — we want to hear it. Tell us what’s working, what’s not, and what you want to see next.
Questions About Yamamoto? Here’s the Straight Answer
Yamamoto baits are known for their action, softness, and consistency — built to trigger bites when nothing else will.
The Senko is a classic for a reason — easy to rig, easy to fish, and it catches everywhere.
Yes. While many are built for freshwater, a lot of anglers throw Yamamoto soft plastics in saltwater too — just rinse your gear after.
Yamamoto baits are softer to get that natural action — you might sacrifice a little toughness, but you’ll get more bites.
You can rig it weightless, wacky, Texas-style, or even on a jighead — it’s versatile and still deadly no matter how you fish it.
Yes. Every Yamamoto bait is proudly made in the USA, with attention to quality from start to finish.